Take-Two Signs In-Game Ad Deal | Tuesday, 5 December 2006 | 16:26
Take-Two Interactive has signed a deal with the Double Fusion company for in-game ads. The company has been signed on for somewhere around nine of titles in 2007 and 2008.
"'With respect to dynamic ads, we can only serve dynamic ads as platforms authorize that,' Double Fusion CEO and president Jonathan Epstein told GameSpot. 'And right now, Sony and Nintendo, who have been very busy launching platforms, are still formulating their policies in that regard. So our arrangement is contingent on those platforms authorizing in-game advertising in the first place, and then authorizing Double Fusion as a vendor. We're hopeful that during the time of the deal... we'll see such authorizations and approvals.'"